Kingdom 'beach party' plan scrapped

A much-expected beach party in Swaffham has been cancelled for financial reasons.The town's enterprising businessman Dennis Tallon of the Iceni Partnership had planned to organise a summer jamboree complete with volleyball, live music and a barbecue over the August bank holiday.

A much-expected beach party in Swaffham has been cancelled for financial reasons.

The town's enterprising businessman Dennis Tallon of the Iceni Partnership had planned to organise a summer jamboree complete with volleyball, live music and a barbecue over the August bank holiday.

But last week he announced the event could not take place because of a lack of sponsors as well as logistical problems.

“The party would have cost £4,000 and we could not find the necessary sponsors,” Mr Tallon said.


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“Logistically it would have also been very difficult to bring in large amounts of sand. We would have needed a lot of active people to help us. We are very disappointed because it was going to bring in a lot of visitors to Swaffham. Unfortunately things did not come out as expected.”

The idea for a beach party in town was born out of the repeated question “Where's the beach?” asked by tourists who saw it on the ITV show Kingdom as the harbour town of Market Shipborough.

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The area of the Market Place earmarked to be transformed for the bank holiday weekend was the car park outside the Assembly Rooms and the idea originally came from Don Saunders of the Swaffham Family Welfare Association.

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