Thieves distracted their victims by pretending to ask for directions as they stole three mobile phones within two hours.

Police are investigating the series of thefts which happened on Monday, July 15, when two men are believed to have entered three separate business premises in the Swaffham and Mundford areas.

The thieves are said to have placed a map down on a table and asked for directions. One of the men started a conversation to distract the victim, before removing the map and taking their phone.

The incidents occurred in the following locations:

- Swaffham Road, Mundford, between 4:30pm and 5pm

- Market Place, Swaffham, at about 3pm

- London Street, Swaffham, between 4:15pm and 4:45pm

There have also been reports of similar incidents where two males have entered the staff-only areas businesses in a suspicious manner.

Officers are urging business owners to be vigilant and encouraging the public to be alert of their surroundings. Mobile phones should be hidden from view and staff-only areas secured.

Anyone who has information or believes they are a victim of a similar crime should contact PC Sarah Fleet on 101, giving mention of Op Solve.

Alternatively, you can contact Crimestoppers anonymously by calling 0800 555 111.