A health food brand founded in Norfolk has secured a deal with Selfridges just five months after launching.
SUCSEED, based in Snetterton, will now be stocked in the luxury Oxford Street department store in London.
“I grew up in Norfolk and Suffolk, and this region is part of who I am," Helen Johnston, founder of the health brand, said.
"The fact that SUCSEED started on a farm in Larling and has made it to Selfridges in under six months still feels extraordinary.
"But the mission is simple — to help people add a little more goodness to their day, one spoonful at a time."
The brand offers a range of nutrient-dense seed blends designed to boost everyday meals.
"The idea started very simply – I wanted to make it easier for people to add more fibre, healthy fats and plant diversity to their meals without it feeling complicated or time-consuming," Ms Johnston explained.
"My aim is to make it effortless – just a spoonful sprinkled on to breakfast, lunch or dinner.
"We believe we’ve found the easiest way possible to add an extra boost of wholefood nutrition into your life."
Each blend combines cold-milled seeds and botanical herbs to support specific areas of health and wellbeing.
A total of eight seeds and several herbs are used, including flax, chia, poppy, hawthorn berry, panax ginseng and chamomile.
Ms Johnston, who started the brand while retraining as a nutritionist and growing seeds on her family farm in Larling, added: "I experimented with growing seeds on our farm in Norfolk and spent over two years sourcing the very best ingredients from organic and regenerative farms across the UK and Europe.
"SUCSEED is the result."
As well as Selfridges, the blends are available throughout the region, including at The Goat Shed, Norfolk Food Hall and Jarrolds.
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