The co-founder of a charity who "dedicated his life to improving the lives of those affected by cancer" with his "tireless commitment and passion" has died.
David Moar MBE, who was president of the Big C Cancer Charity, died on Saturday at the Norfolk and Norwich University Hospital.
Since its establishment in 1980, Big C has become one of the largest charities in East Anglia, having raised more than £45 million.
There are centres located across the region that offer free support services, including counselling, complementary treatments and bereavement support, and the charity also funds cancer research at Norwich Research Park.
Mr Moar has been described as a "visionary, a leader and a deeply compassionate gentleman, whose legacy will continue to touch lives for generations to come".
He once said of his achievements with the Big C: "Sometimes I think we all have a purpose in this world and I wonder whether mine was to create Big C as it is today."
Karen Vincent, the chief executive of the Big C, called Mr Moar "an inspiration" as she paid tribute to him.
"David was more than the founder of Big C - he was its heart. To many of us, he was a friend, a mentor and an inspiration," she said.
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"David had a determination, a generous spirit and a remarkable ability to make people feel seen and valued.
"His legacy is not only in the buildings that bear Big C’s name, but in the comfort, courage and care so many have received because of his vision."
Professor Dylan Edwards, chair of the board of trustees of Big C, added: “David was a larger-than-life character in so many ways.
"A big, gentle man with a great farmer’s handshake, whose cheerfulness and optimism were infectious."
Plans to honour and celebrate Mr Moar's life will take place in the coming weeks, the charity has said.
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