A new radio station is launching in Norfolk "for local people, by local people".
The idea for Amber Radio was developed during lockdown by Mike Stewart, who previously ran Radio Broadland.
It comes a few months after the BBC proposed overhauling its local radio services with more shared content and less area-unique programming.
The breakfast show will be hosted by Rob Chandler, who has presented shows on Radio Broadland and Radio Norwich.
Other presenters will include Jono Woodward, Keith Travis, Tom Green, Paul Morris and David Hoffman.
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Mr Stewart said: “Our aim is to bring back real, local, independent radio to Norfolk.
"Amber is owned and operated by experienced broadcasters and it’ll provide a new local voice.
"This is a venture for local people, by local people, because, for all of us, what happens locally really matters.”
The station will play hits from the '60s to the present day and will have local news from across Norfolk.
Amber Radio launches on September 4 on DAB radio and digital platforms.
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