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Lings Motor Group motorcycle dealerships win elite awards from Triumph and Honda

PUBLISHED: 14:11 16 February 2017

Lings Norfolk Triumph wins outstanding dealer of the year, left to right, Paul Lilley, Triumph Motorcycles UK, Chris Bullions of Lings, Lings Triumph brand manager Bob Brennan, Lings Norfolk Triumph branch manager Scott Lock and Bruno Tagliaferri, of Triumph Motorcycles UK. Picture supplied by Triumph

Lings Norfolk Triumph wins outstanding dealer of the year, left to right, Paul Lilley, Triumph Motorcycles UK, Chris Bullions of Lings, Lings Triumph brand manager Bob Brennan, Lings Norfolk Triumph branch manager Scott Lock and Bruno Tagliaferri, of Triumph Motorcycles UK. Picture supplied by Triumph

Triumph

Lings Motor Group’s motorcycle dealerships in Norfolk and Suffolk are celebrating winning top awards from Triumph and Honda.

Celebrating Lings Honda's double awards are, left to right, Ipswich dealer principal Mark Gardiner, director Paul Barkshire, managing director Chris Jary and Harleston dealer principal Mark Powell. Picture: Lings Motor Group Celebrating Lings Honda's double awards are, left to right, Ipswich dealer principal Mark Gardiner, director Paul Barkshire, managing director Chris Jary and Harleston dealer principal Mark Powell. Picture: Lings Motor Group

Lings Motor Group, the Norfolk and Suffolk-based motorcycle and car dealer, was given awards at two prestigious manufacturer events, including a huge win for Lings Norfolk Triumph.

Watton-based Lings Norfolk Triumph, a founding Triumph dealer since the manufacturer’s relaunch in 1991, won outstanding dealer of the year 2016 at the Triumph dealer awards for its outstanding overall performance in sales, marketing, clothing, accessories and customer satisfaction.

The Norfolk Triumph team received a standing ovation when collecting the award – a mark of the industry-wide high regard the dealership enjoys.

Lings Norfolk Triumph also took home the prize for accessories dealer of the year, awarded for outstanding accessory sales figures, while Lings Suffolk Triumph was honoured with clothing dealer of the year for its superb clothing sales performance.

Lings Motor Group received an award from Honda for its outstanding contribution to motorcycling. Picture: Lings Motor Group Lings Motor Group received an award from Honda for its outstanding contribution to motorcycling. Picture: Lings Motor Group

Lings Norfolk Triumph branch manager Scott Lock said the award was great recognition for the team.

“A fantastic job has been done by everyone here to earn these honours but we couldn’t have done it without our fantastic customers.”

Mark Gardiner, branch manager at Lings Suffolk Triumph, added: “These things don’t happen by accident. Our teams work hard to deliver on and exceed customer expectations. The Triumph products are obviously of the highest standard, but it’s the teams at our branches and their attitude to our customers that keeps people coming back time after time.”

It was part of a excellent start to 2017 for Lings, which also received special recognition from Honda Motorcycles to mark decades of service to the brand.

The award, one of only a handful ever given out in the Europe and celebrating what Honda called its outstanding contribution to motorcycling, was presented to managing director Chris Jary, director Paul Barkshire, Harleston dealer principal Mark Powell and Ipswich dealer principal Mark Gardiner at a special ceremony at the national Honda dealer conference.

Lings Honda Ipswich was also given special recognition and an individual award marking its own 50 years of service to Honda Motorcycles.

Mr Barkshire paid tribute to staff, past and present, with special mention to the board of directors David and Anne Jary.

“It was a big surprise – and a very welcome one – to be honoured in this way. Chris and myself, along with Mark Gardiner, Mark Powell and all our staff, dedicate this award to David and Anne who, between them, laid the foundations for what Lings has become today.”

Mr Barkshire added: “Honda has remained an industry leader for decades now to have played our own part in its story – past, present and future – is something we are extremely proud of.”

Ipswich dealer principal Mr Gardiner said: “It’s a huge achievement to have worked in partnership with Honda for 50 years and I am proud and delighted to collect this award on behalf of Lings Ipswich.”

To find out more visit www.lings.com

Family blacksmith to leading motor group

PFK Ling, later Lings Motor Group, began more than 150 years ago as a family blacksmith.

Within a few decades it had grown from a bicycle dealership at Bungay to motorcycle dealerships at Harleston and later Lowestoft, stocking the typical British bikes of the time from Norton to BSA. What would prove to be inspired, but was at the time risky, was the decision to partner with a little-known Japanese manufacturer, fronted by the charismatic Soichiro Honda, in the early 1960s. At the time Honda was struggling to establish a foothold in the western market as its sporty, aggressively-styled motorcycles were so far removed from the powerful, heavier machines typical of European roads.

Directors David and Anne Jary saw a gap in the market and Lings became the largest parts stockist for Honda in Europe and, over the years, expanded its showroom and product portfolio.

Now Lings is one of the UK’s largest motor groups with dealerships throughout East Anglia based at Watton, Harleston, Ipswich and a six-acre motor park at Lowestoft.

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