Search

Introducing Local Impact – giving businesses the advertising firepower they need to succeed

PUBLISHED: 06:00 23 May 2018 | UPDATED: 10:17 25 May 2018

Jamie Brown and Steve Philp from Archant. Picture : ANTONY KELLY

Jamie Brown and Steve Philp from Archant. Picture : ANTONY KELLY

Jamie Brown, head of knowledge and development at Archant, introduces Local Impact.

Archant Local ImpactArchant Local Impact

We talk to hundreds of local business owners every day; we hear their concerns, understand their challenges and share in their successes.

One common conversation is that, in the digital age, advertising is complicated and it can be hard to see any return on investment.

Some concerning research shows that 46% of business owners don’t actually know if their marketing strategies work – and that is a worrying point.

The ad industry has tried to solve this challenge by creating lots of new products.

The small business owner can now buy an ad in the newspaper, on a website, a newsletter and even an app for almost every newspaper that exists… but how does the business owner understand if any of it works?

It’s as if the ad industry has become so inured to the idea of technology, tools and twiddly buttons that we have somewhat forgotten what ‘advertising’ and ‘marketing’ are for.

The fact that businesses want customers, and advertising that delivers measurable effect is a challenge that our industry is now coming to terms with.

Advertising is now at a sort of crossroads and the advertising industry is starting to take its head from the sand and choosing a direction.

Here at Archant we have launched Local Impact, created to deliver the small business owner insight into the digital and traditional advertising market, advice and support to build a marketing strategy and products and services designed to best enable a business to sell its product or service.

We aim to support the business owners with advice, practical help and products that deliver a measurable effect.

As Local Impact grows I will share what we are doing, how it is working and deliver as much practical advice and help as I can in 350 words.

If any of you have questions or topics that you would like discussed do get in touch. My email is always on and I almost always read it...

Contact Archant Local Impact on 03331 365390, hello@archantlocalimpact.co.uk or at www.archantlocalimpact.co.uk

Other news

16:30

Police are appealing for help to trace a man who went missing from Thetford earlier this week.

14:18

A flashing 20mph warning sign is to be installed outside a Norfolk school that has seen householders campaign against traffic problems.

Shocking shortcomings in care for the dying in Norfolk can today be revealed.

Saving for a prolonged period of travel is essential, says our financial columnist Peter Sharkey. And now might just be the best time to go.

Most Read

Yesterday, 10:35

Norfolk Day has inspired a town to put up four new flagpoles to fly its love for the county as well as mark national anniversaries and special occasions.

Read more
Watton Town Council
Wed, 06:00

When Naomi Adie was medically discharged from the Royal Air Force (RAF) she had no idea what direction her life would take.

Read more
Royal Air Force

Shocking shortcomings in care for the dying in Norfolk can today be revealed.

Read more
14:18

A flashing 20mph warning sign is to be installed outside a Norfolk school that has seen householders campaign against traffic problems.

Read more
Norfolk County Council
Tuesday, September 26, 2017

The closure of a major American airbase is to be delayed by another year.

Read more

Local Weather

Partly Cloudy

Partly Cloudy

max temp: 14°C

min temp: 3°C

Digital Edition

Image
Read the Watton and Swaffham Times e-edition today
E-edition

Show Job Lists

Newsletter Sign Up

Watton and Swaffham Times weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy