HSBC will close Swaffham branch in November
PUBLISHED: 16:27 22 August 2012 | UPDATED: 16:55 22 August 2012
The HSBC has announced it will close its branch in Swaffham in November and transfer customers’ accounts to Dereham, 12 miles away.
The bank blamed a “very significant” fall in how much customers use the branch, which is in the town’s market place, as people increasingly use banks near their work place and 24-hour telephone and internet banking.
An HSBC spokesman said: “The branch is currently only open for limited hours during the week and not open on a weekend. Customer usage of the branch has fallen very significantly over the past few years.
“Customers habits are changing – they are now increasingly using branches where they work, or they are using the 24-hour convenience of internet or telephone banking. Our network has to be ‘fit for purpose’ and we have to ensure that our branches are located in areas where they are used.
“Decisions like this are never easy, but we are working with the small number of customers who use the branch to help them reorganise their finances ahead of the planned closure on November 16.”
She added that because there are a number of fee-free ATMs in Swaffham, the bank will also withdraw its ATM.
The two members of staff who run the branch will transfer to other local branches.
The banking giant angered Harleston councillors and traders in earlier this year when it announced plans to close its branch in the town in April. More than 400 people signed a petition opposing the plans.