Search

Free Digital Decoded workshops will give businesses inside track on SEO

PUBLISHED: 15:17 12 September 2018 | UPDATED: 15:32 12 September 2018

Jamie Brown, from the Archant learning and development team, who is leading the series of Digital Decoded seminars. Picture: DENISE BRADLEY

Jamie Brown, from the Archant learning and development team, who is leading the series of Digital Decoded seminars. Picture: DENISE BRADLEY

Copyright: Archant 2018

A series of free workshops aims to give businesses across Norfolk and Suffolk the skills they need to survive and thrive in the online world.

Digital Decoded will equip guests with the tools and understanding to make sense of digital marketing and find out how they can make their business stand out from the crowd online.

The first round of seminars last autumn attracted more than 300 businesses, and this year’s programme has been modelled around the feedback received, with a particular focus on search engine optimisation (SEO).

Jamie Brown, who will be leading the sessions for Archant’s learning and development team, said the sessions would cut through the jargon of the subject.

“Businesses often get mixed advice, conflicted advice or just plain bad advice, so we want to demystify it. We put it in plain speaking terms and give people actionable points they can take away which will make a tangible difference to their business,” he said.

Among the topics covered will be how to stand out in local search, even if you don’t have premises, and the basic steps businesses need to take to get the most from their website.

“There will also be explanations of how Google is changing, how keywords are no longer king, and a simple overview of how a search engine answers queries with content,” added Mr Brown.

Following the presentation, smaller groups will be formed to explore topics including SEO, display advertising, video, websites, pay-per-click advertising, social media and content marketing.

Archant has been working with Google recently on the Local Recall project, which will digitise the publisher’s regional newspaper archive and make it available to voice search through smart devices, and also conducts its own research on SEO.

The workshops will be held at four venues, with two sessions each day, at 8.15am and 11.30am.
They will be held at:

• The Forum, Norwich – Tuesday, October 2;

• Great Yarmouth Racecourse – Wednesday, October 3;

• West Suffolk College, Bury St Edmunds – Thursday, October 4;

• Wherstead Park, Ipswich – Friday, October 5.

Find out more at www.archanthub.co.uk/digitaldecoded

Other news

Yesterday, 16:00

The Mayor of Watton has praised the community spirit of the town after her charity ball raised more than £4,000.

Yesterday, 13:49

Proposals which would see all but seven of Norfolk’s children’s centres close have been attacked by two of the county’s MPs.

Yesterday, 11:44

A Norfolk woman gave a demonstration of the invaluable role of hearing dogs as part of a fundraising event with her new neighbours.

Yesterday, 09:58

A national charity is helping young people to spot the signs of peer-on-peer abuse following thousands of counselling sessions.

Most Read

Thursday, February 8, 2018

A teenager who wants to reinstate a former railway line has started a petition to see if he has community support.

Read more
George Freeman
Monday, June 5, 2017

A schoolgirl from Swaffham has completed a challenge most adults would find physically tough.

Read more
Swaffham
Saturday, June 3, 2017

A red-eyed and visibly distressed farmer told a jury he was “heartbroken” at causing the death of a Norfolk mother when his tractor collided with her car on a country road in Castle Acre.

Read more
UN Court
Monday, January 25, 2016

It is a shocking murder mystery which has kept a community wondering for more than 40 years.

Read more
Thursday, February 6, 2014

It was its down-at-heel aura that first attracted Polly Grieff to the crumbling Old Manor at Saham Toney.

Read more

Local Weather

Sunshine and Showers

Sunshine and Showers

max temp: 23°C

min temp: 11°C

Digital Edition

Image
Read the Watton and Swaffham Times e-edition today
E-edition

Show Job Lists

Newsletter Sign Up

Watton and Swaffham Times weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy