Search

How can Archant’s Local Impact help your business stand out online?

PUBLISHED: 10:49 12 June 2018 | UPDATED: 18:09 13 June 2018

Jamie Brown and Steve Philp from Archant. Picture : ANTONY KELLY

Jamie Brown and Steve Philp from Archant. Picture : ANTONY KELLY

Jamie Brown of Archant Local Impact explains how you can access help to make your business stand out online.

Did you know that ‘How do I promote my business?’ is searched 880 times on Google every month in the UK?

This means that there are a lot of business owners out there that need some help.

These business owners, who have busy day jobs, are probably experts in their field but when it comes to marketing they just need a helping hand… Sound familiar?

So where do you start?

Firstly, the most important thing is working out what you realistically want to achieve.

All of us would like a million customers tomorrow, obviously, however the reality is that few of us could handle that level of custom and even fewer could afford the investment to achieve it.

So for the sake of ease, say by the end of the year, you simply want to be making 10 more sales each month.

To market your product or service effectively you must plan out your customer journey.

Plan to make potential customers aware of you, be the expert they find when they are doing research, be the standout business when they are comparing companies to buy from and then (the important bit) convert them into a customer for life.

This is obviously a fairly big subject – if you have a look at our website at www.archantlocalimpact.co.uk, you will find out more detail on this planning stage and even some video of yours truly explaining what goes into an effective marketing plan (hopefully without too much waffle).

We feel now, more than ever before, that there is a real need from businesses to fully understand and effectively reach their customers.

Next time I will focus on the challenge at the start of the process – building brand awareness for a small business.

In the meantime if you have any questions don’t hesitate to get in touch.

Contact Archant Local Impact on 03331 365390, hello@archantlocalimpact.co.uk or at www.archantlocalimpact.co.uk

Other news

Yesterday, 17:23

Two of the most iconic cars from 1980s TV and film are set to face off in Norfolk.

Yesterday, 17:13

Four new electric car charging points will be installed across Breckland in an effort to encourage more environmentally friendly ways of travel.

Wed, 16:48

Read the most recent musings of the mayor of Watton, Tina Kiddell.

Wed, 15:09

Norfolk’s police commissioner is concerned that only 5pc of people report being the victim of a scam.

Most Read

Yesterday, 17:23

Two of the most iconic cars from 1980s TV and film are set to face off in Norfolk.

Read more
United Kingdom
Tue, 08:41

Primary school children have created a Remembrance Day display for a nursing home.

Read more
Kirsty Holden
Wed, 16:48

Read the most recent musings of the mayor of Watton, Tina Kiddell.

Read more
Beryl Bunning
Monday, October 8, 2018

You really can be king or queen of your own castle on a mini scale with this property, dating in part to the 1400s, which is for sale.

Read more
Swaffham
Saturday, December 3, 2016

An entrepreneur who gave a makeover to a 300-year-old pub is now providing makeovers for her customers inside it.

Read more
Watton

Local Weather

Overcast

Overcast

max temp: 11°C

min temp: 7°C

Digital Edition

Image
Read the Watton and Swaffham Times e-edition today
E-edition

Show Job Lists

Newsletter Sign Up

Watton and Swaffham Times weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy